ROGER ALAN FELDMAN Laguna Beach, CA 92651 (949) 378-4441 • rogerafeldman@yahoo.com • www.rogerafeldman.squarespace.com

Professional Summary

Award-winning Creative Director/Lead Copywriter with solid background serving Fortune 500 clients, particularly in the motorsports and auto-related industries. Results-driven, creative marketing leader with experience developing campaigns from digital, social and SEO, to broadcast, print and collateral. 

Portfolio: www.rogerafeldman.squarespace.com

Skills

Creative Direction/Development • Copywriting • Strategy: Branding/Product/Growth • Content Development • Tagline Development • Storytelling •Corporate Identity •Brand Positioning/Messaging/Tone & Voice • Writing for Broadcast/Digital/Social/SEO/Print/Collateral/Integrated • Video & Photo Shoot Direction • Motivating & Managing Teams to Greatness

Work History

SENIOR COPYWRITER/CREATIVE DIRECTOR                           2019- Current

Freelance Global

FOUNDER/CREATIVE DIRECTOR/HEAD COPYWRITER                                         2014- 2019

GearShift Advertising                                                                                                              Costa Mesa, CA

Founded, headed copy development and grew and digitally driven agency to $15M in billings with strategically targeted creative that connects, builds brand loyalty and shifts behavior. Clients: Yamaha, Toyo Tires, Mother's Car Care Products, Sage Hill School. Sold my ownership share of business in mid-2019.

CREATIVE DIRECTOR/HEAD COPYWRITER                                            2000- 2013

Marshall Advertising & Design                                                                                       Orange County, CA

Played key leadership role in managing and growing agency from 8 employees and $8M in billings to 35 employees with over $50M. Created award-winning campaigns for motorsports, auto, travel and telecommunications clients Yamaha Motorsports, Toyo Tires, The Toll Roads, Scorpion Sports, Cox Communications, HKS Auto Parts and Costa Mesa Visitors Bureau.

ASSOCIATE CREATIVE DIRECTOR/SENIOR COPYWRITER/COPYWRITER                      

Grey Advertising                                                                                                                       Los Angeles, CA

Created brand-building advertising for Coldwell Banker, Mitsubishi Automobiles, Edison International and Auto Club of Southern California                                                                   

Ogilvy                                                                                                            Los Angeles, CA

Created international campaigns for Mattel's flagship Barbie brand including original TV concepts, resulting in sales of $1.5 Billion per year

Doner                                                                                                                                         Detroit, MI

Clients included Canadian Tire, Comerica Bank, Eckerd Drugs, Longs Drugs, Chiquita and Red Roof Inns

Lord, Dentsu & Partners                                                                                                         Los Angeles, CA

Wrote brand-building, award-winning copy for Suzuki Motorcycles, Nissin Foods, Westin Hotels, KFC, Air New Zealand, Acapulco Tourism & Dole Foods.

Education

MBA: Advertising/Marketing                                       Indiana University                            Bloomington, IN

Bachelor of Science: Journalism                                 Arizona State University                Tempe, AZ

Interests/Passions

Motorcycling, music, film, photography, home remodeling/design, travel, bicycling, hiking, dogs.